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Battersea Dogs and Cats Home eyes brand expansion at BLE 2015

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The UK animal charity will be heading to BLE with an arsenal of new style guides and artwork formats this year, as it looks to attract new licensing partners across a wealth of new categories, including stationery and back-to-school.

Battersea Dogs and Cats Home is looking to expand its adult and children’s licensing programme across apparel, stationery and toys.

The UK animal charity will be heading to BLE with an arsenal of new style guides and artwork formats this year, as it looks to attract new licensing partners across a wealth of new categories, including stationery and back-to-school.

New artwork includes a new collection of contemporary photography as well as new illustrations from children’s illustrators Jason Chapman and Sophy Henn.

Battersea Dogs and Cats Home has already had a busy year with the addition of several new partners including Bravado, Brand Packaging Solutions and Summit Different.

Visitors to this year’s Brand Licensing show will be able to see the organisation’s new miscellany book Dogopedia as well as new collections from Woodmansterne and clothing by Rapanui.

‘The new visual style that will be on display aims to showcase the brand as a world-famous heritage label and a must have brand for dog and cat lovers of all generations,’ read a statement from the team.

The animal charity will also be featured again on TV this Autumn with series four of the ITV prime time show Paul O’Grady: For the Love of dogs, which starts on October 8th.

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